In recent years, generative AI has rapidly transformed how we create content. Advanced models like OpenAI’s GPT-4 and ChatGPT now power tools that can draft articles, social posts, and even marketing copy almost instantly. Analysts note that these AI writing assistants can produce material “often indistinguishable from what a human writer might produce”. In fact, one industry commentator observed that ChatGPT has had a “staggering impact on the world of content creation” . This blend of speed and quality means businesses and creators can produce far more content than ever before. Below, we explore five key ways generative AI is changing content creation – from automating writing to personalizing campaigns and powering creative multimedia.
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